Рабочая программа дисциплины Кросс-культурные коммуникации (Cross-Cultural Communications) для майнора «Международный бизнес»



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1. Area of Application and Regulatory References

The program of the discipline sets the minimum requirements for knowledge and skills of management students and determines the content and the forms of educational activities and assessment.

The program is designed for the instructors of the “Cross-Cultural Communication,” teaching assistants and students of minor “International Business”.

The program of the “Cross-Cultural Communication” course has been developed in accordance with:

for bachelor level education, approved by the Academic Council of NRU HSE (record #15 dated 02.07.2010). URL: http://spb.hse.ru/umuspb/structure%20standards-hse

Educational Program of NRU HSE for bachelor level education, area of studies 080200.62 "Management"

University Academic Plan of NRU HSE – Saint Petersburg for Bachelor level education, 38.03.02 "Management" area of studies, the 2ND year of education.


2. Course Goals



Goals

The major goal of this Course is internationalization & development of communication skills, especially in the field of business communication and Cultural Intelligence (CQ) among Russian and exchange students. Students will acquire the necessary understanding what Cultural Intelligence is and how to use it in communication strategies and actions they take as managers, leaders and professionals. The special emphasis is placed on the skills required for effective cross-cultural negotiations. The Course supports internationalization of HSE and its status as a leading research university in modern Russia.



Objectives & Learning Outcomes

Students will learn basic ideas and models of cross-cultural psychology and their application. The Course offers practical training of communication skills, which facilitate usage of cross-cultural communication models and ideas in real situations. Key models of cross-cultural communication are discussed, helping to increase “cultural awareness” and SQ. Students learn international standards of modern professional quality communication.

Culture is considered at various levels, such as industry, company, department, team, interpersonal levels etc., because today any environment is a cultural mix and there is a strong process of rapid transformations of homogeneous cultures into multicultural environments.

Discussions of business cases and other exercises provide opportunity for the students to step up at higher level of cross-cultural competence.



Requirements for team projects: Cultural profiles of countries or regions

  • Teams of 5 (preferable) or 4 participants.

  • Teams should include students from both “hard sciences” (econ, logistics) and “soft sciences” (sociology, history, political science, oriental languages)

  • Every team prepares:

    • Text document (essay) 10 – 15 pages

    • Presentation, which will be delivered in class in the end of May – beginning of July.

  • Issues to be covered (based on academic publications, periodicals, personal experience, cinema, TV, stories shared by friends etc.):

    • Important for this country cultural ideas, symbols, myths, legends etc.

    • Cultural norms, styles of communication, stereotypes specific to this culture/region

    • Negotiations style and business style characteristic for this country/region and advices on doing business with people from country/region


3. Students' competencies to be developed by the course

As a result of studying the discipline a student is expected to:

​  Define a cultural profile of communicator and recipient of communication based on thorough understanding of a cultural mix. Describe effects on communication in specific communication tasks.

​  Adjust their verbal and non-verbal communication styles to various cultural environments.

​  Use different negotiation strategies and tactics in business and everyday communication.

​  Work effectively in multicultural teams.

​   Develop understanding of internal, external and conversational communication of an organization, define strategy and its implementation to support the organization’s goals.

​  Develop clear understanding of the modern international concept of networking, the role and communication instruments for internal and external networking for an organization.

​  Select and use effectively communication channels basing on the pre-set goal and detailed assessment of the audience’s cultural profile.

​  Appreciate the semantic function of non-verbal codes on business communication in cross-cultural environment.

​  Analyze effectiveness of internal communication and its instruments for achieving pre-defined management goals.

The course develops the following competencies:


Competencies

NRU-HSE Code

Descriptors –

the learning outcomes

(the indicators of achievement)


Forms and methods

of studies that contribute to

the development of a competency


Student is able to carry out business communication in oral and written forms in the official (state) and foreign languages

УК–4

Students knows specifics of cross-cultural communication; can learn and use the experience acquired in international environment.

Literature reviews in English, working with full-text databases in English; lectures in interactive format, discussions of cases and self-studies in English; preparing and delivering presentations in English.

Student is able to manage the time, to build and realize a self-development trajectory on the basis of the principles of education during all life

УК–6.1

Student can conduct research projects, including problem analysis, setting of goals and determining tasks, choosing methods of research and evaluation of the results of the project.

Self-study and teamwork with fellow students, working with various data sources.

Student is capable to solve strategic and tactical management issues in an international organization

ПК-A

Student analyzes a situation, suggests compares possible decisions, evaluates environmental factors and consequences; is able to analyze organizational environment and results of organizational activities, can suggest management decisions.

Lectures in interactive format, discussions of cases and self-study.

Student is able to effectively perform management functions in a multicultural environment

ПК-В

Student is familiar with modern theories of behavior, including organizational behavior; knows various model of organizational communications and methods of their application.

Lectures in interactive format, discussions of cases and self-study.


4. How the Course Fits into the Curriculum

The present course is an essential part of the curriculum and the successful mastering of the course is crucial for the development of the competencies for research and practical work.

The “Cross-Cultural Aspects in Business Communication” is a required course for the Minor “International Business”.

The course has the following prerequisites (at the bachelor level):



  • English (advanced intermediate or advanced level)

  • Courses “Introductory Psychology” or/and “Introductory Sociology” are advisable, but not required

  • The Course requires the following students' competencies and knowledge:

  • Basic knowledge of MS office

The main provisions of the course should be used for further studies of the following courses:




5. Thematic plan of the course
The course is organized in 20 topics. This course is built around practical tasks, students work in teams of 4-5 students, preparing analytical reports on the country, which was assigned to a team and solving cases, related to cross-cultural communication and business.












Classroom Activities






Topic

Total amount of hours

Lectures

Seminars

Self-Study




Culture













1

Elements of culture: values, worldviews, attitudes and beliefs, traditions, myths. Cultures, subcultures, countercultures, ethnocentrism.

14

2

2

10

3

Cultures, cultural clusters or “civilizations”, nationalism and civil religions

12

2

2

8

3

Cultural biases and stereotypes. Impression management styles, strategies and tactics in different cultures.

14

2

2

10




Communication













4

McLuhan, uncertainty management, communication competence.

12

2

2

8

5

The Deep Structure of Culture: Roots of Reality. Artefacts, narratives, rituals.

14

2

2

10

6

Identities, personal, cultural.

14

2

2

10

7

Language, verbal intercultural communication

12

2

2

8

8

Nonverbal communication

12

2

2

8

9

Intercultural relations and communication

12

2

2

8

10

Intercultural conflicts

12

2

2

8

11

Venturing into a new culture

12

2

2

8




Negotiation













12

Nature of negotiation: strategizing, framing, planning

12

2

2

8

13

Strategy and tactics of distributive bargaining

12

2

2

8

14

Strategy and tactics of integrative bargaining

12

2

2

8

15

Regional and national negotiation styles

14

2

2

10




Total:

190

30

30

130





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